Belbin Accredited Team Coach · 28 Years' Experience · Official Belbin distributor

Belbin Accredited Team Coach
· 28 Years' Experience ·
Official Belbin distributor

Strengths-Based Development for
Individuals, Leaders and Teams

Strengths-Based Development for

Individuals, Leaders and Teams

Strengths-Based Development for
Individuals, Leaders and Teams

Behavioural assessment, workshops, training, team coaching.
Same data, different interpretation.

Assessment

Assessment

Contact

Contact

#MomentsBySoomre photography moved to moments.soomre.com

#MomentsBySoomre photography moved to
moments.soomre.com

What We Do

Rethinking Strengths. Reframing Weaknesses. Revealing the Hidden Gear.

Rethinking Strengths. Reframing Weaknesses. Revealing the Hidden Gear.

Rethinking Strengths. Reframing Weaknesses. Revealing the Hidden Gear.

Belbin Individual Report

Belbin Team Role report is your behavioural profile built from self-perception and observer feedback. A map of how you actually contribute. The comparison between how you see yourself and how your team experiences you is where the self-awareness lives.

Belbin Individual Report

Belbin Team Role report is your behavioural profile built from self-perception and observer feedback. A map of how you actually contribute. The comparison between how you see yourself and how your team experiences you is where the self-awareness lives.

Belbin Individual Report

Belbin Team Role report is your behavioural profile built from self-perception and observer feedback. A map of how you actually contribute. The comparison between how you see yourself and how your team experiences you is where the self-awareness lives.

Belbin Team Reports

Belbin Team Report and Working Relationship Report show where strengths overlap, where gaps sit, how specific pairs work together. Available individually or as a team package. Same global framework. Interpreted by a practitioner who has read thousands of profiles.

Belbin Team Reports

Belbin Team Report and Working Relationship Report show where strengths overlap, where gaps sit, how specific pairs work together. Available individually or as a team package. Same global framework. Interpreted by a practitioner who has read thousands of profiles.

Belbin Team Reports

Belbin Team Report and Working Relationship Report show where strengths overlap, where gaps sit, how specific pairs work together. Available individually or as a team package. Same global framework. Interpreted by a practitioner who has read thousands of profiles.

Workshops and Training

Intensive, interactive sessions on teamwork, leadership, and communication. No slides. No lectures. Every engagement includes a Team and Leadership Dynamics Report — a narrative behavioural portrait of your team. Unlike anything else in the field.

Workshops and Training

Intensive, interactive sessions on teamwork, leadership, and communication. No slides. No lectures. Every engagement includes a Team and Leadership Dynamics Report — a narrative behavioural portrait of your team. Unlike anything else in the field.

Workshops and Training

Intensive, interactive sessions on teamwork, leadership, and communication. No slides. No lectures. Every engagement includes a Team and Leadership Dynamics Report — a narrative behavioural portrait of your team. Unlike anything else in the field.

Team Coaching

Long-term behavioural development for intact teams. Not a one-day event - a coached process where your team learns to see its own patterns, name what's stuck, and change how it works together.

Team Coaching

Long-term behavioural development for intact teams. Not a one-day event - a coached process where your team learns to see its own patterns, name what's stuck, and change how it works together.

Team Coaching

Long-term behavioural development for intact teams. Not a one-day event - a coached process where your team learns to see its own patterns, name what's stuck, and change how it works together.

Is this for you?

Is this for you?

Newsroom Articles

Newsroom Articles

Write to me

Write to me

Who We Help

Seeing Individuals. Strengthening Leaders. Developing Teams.

Seeing Individuals. Strengthening Leaders. Developing Teams.

Seeing Individuals. Strengthening Leaders. Developing Teams.

Powered by Belbin Team Roles — the world's most established behavioural framework.

You, as an Individual

You want to understand your own strengths, blind spots, and hidden potential. Generic advice isn't enough. A Belbin profile with observer feedback from people who work with you shows what colleagues see that you don't — and where you could contribute more than you currently do.

You, as an Individual

You want to understand your own strengths, blind spots, and hidden potential. Generic advice isn't enough. A Belbin profile with observer feedback from people who work with you shows what colleagues see that you don't — and where you could contribute more than you currently do.

You, as an Individual

You want to understand your own strengths, blind spots, and hidden potential. Generic advice isn't enough. A Belbin profile with observer feedback from people who work with you shows what colleagues see that you don't — and where you could contribute more than you currently do.

Leaders and Managers

You're responsible for results you can't deliver alone. Your team is capable, but something is hidden — an unused strength, an unspoken tension, a dynamic you can't quite pin down. Better leadership starts with seeing your team clearly, in language sharp enough to use on Monday.

Leaders and Managers

You're responsible for results you can't deliver alone. Your team is capable, but something is hidden — an unused strength, an unspoken tension, a dynamic you can't quite pin down. Better leadership starts with seeing your team clearly, in language sharp enough to use on Monday.

Leaders and Managers

You're responsible for results you can't deliver alone. Your team is capable, but something is hidden — an unused strength, an unspoken tension, a dynamic you can't quite pin down. Better leadership starts with seeing your team clearly, in language sharp enough to use on Monday.

Teams at Work

Your team is competent and the work gets done. What's missing is a way to see how the team itself operates — where strengths overlap, where gaps sit, who carries which weight. Team coaching helps a team learn to read its own patterns, in front of each other, out loud.

Teams at Work

Your team is competent and the work gets done. What's missing is a way to see how the team itself operates — where strengths overlap, where gaps sit, who carries which weight. Team coaching helps a team learn to read its own patterns, in front of each other, out loud.

Teams at Work

Your team is competent and the work gets done. What's missing is a way to see how the team itself operates — where strengths overlap, where gaps sit, who carries which weight. Team coaching helps a team learn to read its own patterns, in front of each other, out loud.

HR and Development

You design how the organisation grows its people. You want something that shifts how managers manage and how teams work. Behavioural language, shared across the organisation, is a foundation other development builds on. Belbin gives you that language.

HR and Development

You design how the organisation grows its people. You want something that shifts how managers manage and how teams work. Behavioural language, shared across the organisation, is a foundation other development builds on. Belbin gives you that language.

HR and Development

You design how the organisation grows its people. You want something that shifts how managers manage and how teams work. Behavioural language, shared across the organisation, is a foundation other development builds on. Belbin gives you that language.

Which one are you?

Which one are you?

Start With Belbin

Start With Belbin

Write to me

Write to me

Mats Soomre, Belbin Accredited Team Coach and founder of Belbin Estonia

The team you have is better than you think

The question isn't whether your team has talented people. It almost certainly does.
The question is whether you can see them clearly — and whether they can see each other.
If that's a live question for you, let's have a conversation.

Questions? FAQ

Questions? FAQ

Write to me

Write to me

What our clients tell

Testimonials

Testimonials

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View All

Track Record

Experience You Can Trust

Experience You Can Trust

Strengths-based development for leaders and teams since '98

  • 28+

    Years of Experience

  • 20K+

    People Trained

  • #1

    Most Belbinised country

  • 2005

    Official Belbin Distributor

  • 100+

    Countries using Belbin

  • 28+

    Years of Experience

  • 20K+

    People Trained

  • #1

    Most Belbinised country

  • 2005

    Official Belbin Distributor

  • 100+

    Countries using Belbin

  • 28+

    Years of Experience

  • 20K+

    People Trained

  • #1

    Most Belbinised country

  • 2005

    Official Belbin Distributor

  • 100+

    Countries using Belbin

What We Stand For

What We Believe

01

Behaviour Over Personality

Personality tests describe who you think you are. Behavioural analysis shows what you actually do in a team - how you think, communicate, and act when the pressure is real. We work with behaviour because behaviour is observable, specific, and changeable.

02

Interpretation Over Data

A Belbin report gives you data. Nine roles, percentiles, observer feedback. What changes things is what the data means in your specific context - why this strength causes friction here, why that weakness doesn't matter, where your hidden potential sits.

03

Strengths Before Motivation

Most motivation programmes fail because they add energy to a broken system. If someone's strengths are misunderstood, misplaced, or ignored, no amount of motivation fixes that. Remove what demotivates first.

04

Suitability Over Eligibility

The right person for a role isn't the one with the best CV. It's the one whose behavioural profile fits the work, the team, and the context. Credentials tell you what someone learned. Behaviour tells you what they'll do.

Newsroom

News and Articles

News and Articles

View All

View All

Belbin helps teams transform potential friction into a constructive conversation about needs, strengths and contributions, rather than personalities or fixed traits.

Assessment

2026-05-02

Belbin Team Roles: The Practitioner's Guide to What Teams Actually Need
Belbin helps teams transform potential friction into a constructive conversation about needs, strengths and contributions, rather than personalities or fixed traits.

Assessment

2026-05-02

Belbin Team Roles: The Practitioner's Guide to What Teams Actually Need
Mats Soomre lying on the grass at a golf tournament, photographing through a Canon lens. Cover image for article on photography and team coaching. Photo: Mikk Soomre

Observations

2026-04-26

Photography Made Me a Better Coach
Mats Soomre lying on the grass at a golf tournament, photographing through a Canon lens. Cover image for article on photography and team coaching. Photo: Mikk Soomre

Observations

2026-04-26

Photography Made Me a Better Coach
Self‑understanding is most robust when internal insight is balanced with meaningful, credible feedback from others. Belbin Team Roles Study.

Strengths

2026-04-19

Self-Awareness: You Think You Know Yourself. Your Team Sees Something Different
Self‑understanding is most robust when internal insight is balanced with meaningful, credible feedback from others. Belbin Team Roles Study.

Strengths

2026-04-19

Self-Awareness: You Think You Know Yourself. Your Team Sees Something Different
Heritage bonfire, ordered repetition. Cover image for Behavioural vs Personality Tests. Photo by Mats Soomre. #MomentsBySoomre

Assessment

2026-04-19

Behavioural Assessment vs. Personality Tests: Which One Actually Helps Your Team?
Heritage bonfire, ordered repetition. Cover image for Behavioural vs Personality Tests. Photo by Mats Soomre. #MomentsBySoomre

Assessment

2026-04-19

Behavioural Assessment vs. Personality Tests: Which One Actually Helps Your Team?
Single flower yielding under its weight. Cover image for Before You Motivate. Photo by Mats Soomre. #MomentsBySoomre

Leadership

2026-03-25

Before You Motivate, Remove What Demotivates
Single flower yielding under its weight. Cover image for Before You Motivate. Photo by Mats Soomre. #MomentsBySoomre

Leadership

2026-03-25

Before You Motivate, Remove What Demotivates
Wildlife in quiet repose, watching. Cover image for Introverts Are Not the Problem. Photo by Mats Soomre. #MomentsBySoomre

Team Dynamics

2026-03-18

Introverts Are Not the Problem. You Are
Wildlife in quiet repose, watching. Cover image for Introverts Are Not the Problem. Photo by Mats Soomre. #MomentsBySoomre

Team Dynamics

2026-03-18

Introverts Are Not the Problem. You Are

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